Whether you are a freelance handyman or a professional contractor who specializes in home improvement, generating home improvement leads is one big challenging task.
But not anymore, we will help you generate home improvement leads to keep your business growing!
Home improvement is one task that every homeowner needs to do at some point in time. Households in the US invest an average of $3000 for their home improvement and over 20% spend between $5000 to $15000 for home remodeling projects.
Finding these qualified leads who are looking for reliable home improvement professionals like you is way more challenging than you think. Home remodeling business is undeniably a lucrative industry but good leads are tough to come by. And without a steady flow of good leads, the success of your home improvement business is dubious in this competitive world.
If you are wondering where to start and how to get positive results from your marketing efforts, check out our list of actionable tips to generate home improvement leads.
Let’s explore them, incorporate the most suited one to your business, and soar your conversion rate like that!
10 Unfailing Tips to Generate Home Improvement Leads and Make Your Business More Profitable
Customers keep your business going and attracting new leads is the path to grow and become successful. As a home remodeling service provider, it is crucial to know the right techniques to generate home improvement leads for the long and short-term success of your business.
Consider the following methods to generate maximum home improvement leads for your business.
Leverage Social Media
89% of marketers use different social media channels to promote their business. The most used social media platform is Facebook and Instagram. Social media has immense potential to reach a wider audience and your prospects in the most cost-effective way. Creating an account on these social media platforms allows you to easily engage with your potential customers and generate home improvement leads.
You can post content that displays the before and after pictures of a home improvement project. Also, sharing positive customer feedback on different social media channels establishes trust in your brand which can multiply your conversion rate. Posting consistently on social media platforms keeps your brand in your prospect’s mind whenever they think of doing a home remodeling and helps you generate maximum home improvement leads.
Make sure you utilize targeted ad campaigns to reach a specific market or demographic. Be consistent in sharing your posts about your business. Focus more on the quality of content that you are posting on social media. This helps you in engaging your audience and increase the number of followers as well.
Run Referral Programs
Referral marketing are one of the most effective strategies for generating home improvement leads. It is all about nurturing the relationship with your existing customers. Your former and existing customers are the ones who are most likely to be interested in your services again. Plus, they can help you reach more customers as well.
Accept it, nothing is for free. Without an incentive, they will not recommend your service to other people, some might do it but a maximum of them won’t. Therefore, to earn a maximum number of referrals from your customers, offer them an incentive that will persuade them to recommend your services to their knowns. You can offer rewards, coupons, discounts, or other types of incentives to spread the word about your business.
If you don’t want to buy leads from any company, running a referral program is the right way to generate home improvement leads. With every referral, provide a certain reward to your customers. You can gain maximum leads from this word-of-mouth marketing strategy.
Optimization of Website
Without a well-optimized site, you cannot generate home improvement leads for your business. The website is your digital storefront that needs to be optimized for maximum lead generation. Optimization of the site includes SEO (search engine optimization), creating landing pages with relevant call-to-actions, and posting quality content to encourage visitors to provide their contact information.
You can utilize retargeting ads and other digital marketing methods to reach people who have already visited your site. This way you can generate home improvement leads effectively for your business. Start researching for relevant keywords and flow them into your content in the right way to make your site easily discoverable on different search engines.
Keep posting relevant content that offers value to your target audience. Include the right set of keywords on your blog posts, infographics, whitepapers, videos, and other types of content that draw a lot of interest and attract a maximum number of leads.
Revamp Your Email Marketing Campaign
If you have successfully generated a maximum number of email addresses from your site visitors. You need to reach your prospects in the right way to strike the right chord. If your current email marketing strategy is not yielding results, it is time to make some improvements on the same. Sending generic emails that don’t resonate with your potential customer’s interest or needs will not drive the results.
Target a group of prospects who have done the renovation in the past five years. Encourage them to do the home remodeling again with the appropriate message in your email. Targeted email campaigns not only increase your conversion rate but also make a big difference in your business growth.
Effective email marketing includes a portfolio of your recent projects, which should be easy to skim, and mobile-responsive. All these aspects make your campaign successful and drive expected results.
Hosting Webinars or Vlogs
Another effective way to generate home improvement leads are by hosting webinar or Vlogs. In a webinar, you can talk about factors that should be considered before starting a home remodeling. Or else, post a YouTube vlog that demonstrates DIY home improvement projects that can be done without professional help.
Hosting Webinars or posting informative vlogs is one of the creative methods to advertise your business offerings. This tactic enables you to display your expertise which helps in building credibility and establishing trust. It convinces your prospects that you know what you are doing.
Even if a homeowner is not interested in renovation today. They should think of your name whenever they look for remodeling services.
Optimization of Google My Business Profile
If you have registered yourself in Google My Business, you need to optimize your profile to generate home improvement leads effectively. Make sure you have included accurate information in your Google My Business profile such as contact info, customer reviews, services offered, and hours of operation.
You can use this profile to post updates about your home improvement business or link it to your site and social media channels as well. Doing this helps you get visibility in local search results and make your site discoverable in front of your potential customers. This makes it easy for them to contact you for home remodeling projects.
Even if you don’t have a profile in Google My Business, you can set it up for free and very easily. Once you have set up your account, make sure you follow the below-mentioned steps to optimize your Google My Business Profile:
- Include accurate info about your address, phone number, website, etc.
- Pick the relevant category of your business.
- Upload high-res images.
- Include FAQs.
- Publish content in the ‘Post section.
- Collect reviews from your customers.
Invest in Local Marketing
The way digital marketing helps you reach your target audience effectively, you can utilize traditional promotional and advertising methods to generate home improvement leads. You can use radio ads, television commercials, billboards, direct mail campaigns, and print advertisements in magazines and newspapers.
These methods also help in attracting the attention of your potential customers to your business. You can earn a lot of customers locally, so make sure you know the neighborhood and its remodeling requirements.
Rather than just listing your business contact info, you can focus on promoting your business and your services on these ads. Local marketing helps you reach targeted customers and generate maximum leads for your business. Traditional advertising does take time to show results but it helps you earn customers.
Utilize Paid Ads for Quick Results
As already mentioned, traditional marketing takes time to show results. However, if you want quick results you should utilize paid ads. Google Ads is an advertising solution and program for all types of businesses to promote their business offerings in a wider network. The home improvement market is fiercely competitive, you can’t afford to lose a single lead as they won’t take a second to switch to your competitors.
With the help of Google Ads, you can get a higher search result position when prospects look for reliable home improvement services. These ads are placed in front of someone who might be interested in home improvement.
Include Compelling Call-to-Actions
How do you find out which individual is interested in your business? To provide ease to your prospects, you need to give them a way to express their interest in partnering with you. One of the best ways to do that is to include clear and compelling call-to-actions in your website.
A compelling call-to-action instructs your website visitors or prospects to take the next action. These CTAs ask them to enter their email addresses, download free content, or video guides, and in return access the details of these qualified leads.
Once you have the email addresses of your prospects. Prepare a list of these home improvement leads and start sending them info about your services and business. CTAs are one of the best ways to persuade your prospects to provide their contact information for the next action.
Market the Right Audience
No matter how good you are at your job, if your target audience fails to discover your business you cannot gain new customers. If you are not getting anticipated outcomes from your marketing strategy, review it once again. You need to decide what type of services you are selling and to which group in the market.
For instance, you cannot market your home remodeling services to people who have just bought a new house or in an area that has newly built apartments. Your marketing strategy should target people with older houses.
Also, keep in mind that people staying on rent would not invest in remodeling, so make sure you advertise your home improvement services to people who have their own houses. Emphasize the right audience to make the most of your marketing strategy.
Securing quality leads is critical for home improvement businesses. If you know how to generate home improvement leads, your sales pipeline will be full of qualified and highly interested potential clients who will soon convert into your customers.
So, this was our list of the best lead generation and marketing ideas for home improvement businesses. You can pick anyone that suits your business and experience the soaring conversion rate.
Make sure you utilize these methods in the right way to drive positive outcomes from your efforts!