How Do Roofers Get Clients?

How Do Roofers Get Clients

Struggling to generate qualified roofing leads for your business? Then, your search ends here. Read this blog to learn how we can help you in getting roofing clients. 

With the rising cutthroat competition, one of the considerable challenges roofing businesses face today is pouring consistent prospects into their marketing funnel. In the past years of 2017-2022, the roofing industry has grown by 1.1% yearly, accounting for a total of 79,356 roofers at the end of 2022. 

Furthermore, if you follow the traditional means of going door to door in order to get clients, it would be time-consuming and does not guarantee results. 

So, how do you get roofing leads without doorknocking? How can you get a consistent stream of the finest leads that have the potential to convert into paying customers? 

Well, to know the answers to all these whys, we have curated this comprehensive guide, in which, based on our roofing industry experience, we will help you generate exclusive roofing leads for your business. 

So, without further ado, let’s get started!

What are the different types of roofing leads?

Whether a customer would contact you or not for your roofing services depends a lot on the quality and type of your leads, which are as follows: 

  • Shared roofing leads: As the name says, these leads are shared with you and other roofing contractors as well. This results in lower conversion rates. 
  • Exclusive roofing leads: These leads are shared exclusively with you; this means the client is interested only in your services and will contact you. This maximizes the chances of closing the deal.

8 best ways to generate roofing leads

Build a high-performance SEO website

Having an online presence is a must-have criterion for any company to establish its credibility, and the roofing company is no longer the exception. It is even more important that your roofing services are visible to your targeted audience. And that can only be possible if your website is fully optimized according to search engine guidelines.

According to a survey, 59% of B2B marketers believe SEO is an important part of the lead generation process. 

So, here are the following things that you can do to drive more organic roof repair leads to your website:

  • Ensure that all your web pages are optimized, especially the landing or service pages.
  • This includes the integration of relevant keywords, meta descriptions, internal linking, and, if possible, backlinks from high domain authorities.
  • Check all your web content, such as blogs, that provides insights and is valuable for readers.
  • Work on building quality backlinks.
  • Optimize your website according to “near me” searches.
  • Make sure that your page loading time does not exceed more than 3 seconds.
  • Last but not least, the interface is intuitive and user-friendly. 

The thing with SEO is that it takes time to generate results, but once it begins, we can vouch for guaranteed roofing leads for the long term.

Optimize your Google My Business (GMB) profile

The next best way to get roofing leads for your company is to optimize your Google My Business profile. Yes, you heard it right. 

According to a survey, businesses with an optimized GMB profile are 94% more likely to be considered reputable. In fact, 97% of customers first look into local searches and then visit their website. 

So, the following are the ways you can increase your local presence in Google results and grab leads for your roofing services:

  • Add your business name, address, and phone number (NAP).
  • Briefly mention what kind of roofing services you provide, such as asphalt shingles, metal roofing, ceramic, or others.
  • Mention your business hours.
  • Add the Google Map location of your company so that your clients can easily locate you.
  • Add high-quality photos.
  • And place great emphasis on your Google reviews. This can literally make or break your deal. requests that your old customers leave feedback over here. 

Once you are done with the Google My Business profile, Google will display your roofing company in the local search results, such as “roofers near me”. This way, your potential customers will be able to find you and might end up investing in your roofing services.

Invest in search engine ads

While it’s true that optimizing the website and local listing profile can help in getting leads for roofers, the process is time-consuming.

Every month, there are 110000 searches done on Google for a single keyword, “roofing contractors”. There is also a higher search volume for other keywords like “roofing companies” as 90500.

Do you know what this means? 

This simply implies that Google has a lot of potential for generating roofing leads. But it the same time, the competition is neck-to-neck, which makes it difficult for you to organically rank higher in search results. Thus, you are missing the opportunity to reach your customers every passing day. 

Therefore, if you have a significant budget and are running out of time, then investing in search engine advertisements is an excellent way to get more roofing leads. 

To get the most out of these paid ads, optimize your search engine marketing campaigns with high-ranking keywords and modify the geographic location based on your targeted audience. For instance, you can keywords like “best roofing company in California”, or “roofing contractors near me” in your ads.

Invest in social media ads

Your marketing team is putting their blood and sweat into promoting your services and grabbing customers’ attention towards your business. But they are not able to make it. Chances are they are not utilizing the full potential of all means, and social media is one of them. 

Today, there are more than 4.48 million social media users across the globe and 302.35 million users in the United States. It gives roofing companies opportunities to reach a broader customer base and capture more leads. 

However, the situation is still the same. Almost all emerging businesses have a social media presence on widely used platforms like Facebook, Instagram, X, or Pinterest. So what would make you stand out? 

Your feed? Probably yes, but not in the initial days. So what next? Investing in social media ads – that’s right. 

According to a survey, social media ads are responsible for 10% of lead generation. You surely would want to land your roofing business on 10% of that. 

So, stop thinking and follow the following steps to make the most of your social media ads:

  • Create goal-oriented, engaging ads.
  • If possible, show a glimpse of your clients feedback.
  • Set the demographics, such as the age group of customers you are targeting, their financial status, gender, and educational background.
  • Host a Q&A or poll session. This will give you an insight into what your audience is looking for.

Invest in local advertising

When you decide to take your roofing business online or offline, you want to put your best foot forward and not miss on even a single opportunity. That is where the notion of investing in local advertising comes into play. 

Remember the childhood days when someone knocked on your door and your neighbors came out of their homes and wondered who they were? Well, that thing is still in fashion and creates a room for advertising your roofing services. 

According to a survey, local ads are accountable for 8% of all roofing leads, whereas radio ads are accountable for 2%. 

So, what other ways are there to promote your local ads?

  • Knocking on your doors (covered before).
  • Distribute flyers in the neighborhood.
  • Publish ads in local magazines, newspapers, or billboards.
  • Broadcast on television (if your budget allows). 

Investing in local advertising opens a gateway to your question of how to get more roofing leads. So, don’t miss out on this.

Referral marketing

Customer referrals are still one of the powerful marketing strategies that can help roofers get immediate clients. And why should it not be? These are the recommendations that are coming straight from their family, friends, neighbors, or colleagues. 

According to research, 36% of a roofing company’s leads are generated through referral programs. That is more than one-third of total sales. 

Following are the ways that will help you make the most of your customer referral programme:

  • Set crystal clear goals for what you are expecting from this referral programme.
  • Besides being served with your quality services, give people enough encouraging reasons why they should refer to your roofing services within their circle. For instance, a referral incentive would be a boost.
  • Make it simple and easy for people to refer to your company’s links. 

So, next time you think of referral marketing, consider it a strong pillar to bring new potential business to your doors.

Take advantage of email marketing to cultivate long-term relationships

Email marketing is an old-school technique yet effective, if implemented correctly,  for roofing lead generation companies. 50% of marketers agree that email marketing has the best ROI.

Moreover, one of the biggest pluses of it is that you can use it as a tool both to collect contact details of new leads and to reestablish your presence in the existing clientele. 

Let’s talk about the former first, i.e., how you will persuade potential roofing customers to share their contact details with you. For starters, you can offer them free consultation services, free quotations, or a free roofing inspection in exchange for their email address or contact number.

Next, if you already have an existing list of your clients, you can send them promotional emails where you are offering some limited-time discounts. This will create a sense of FOMO in them, and if they were looking for roofing services during that time, they would reach out to you. 

So, if you are wondering how to generate more roofing leads for your business, don’t overlook the potential of email marketing. Make a detailed list of your old and existing customers, design 3-4 drafts for different categories or purposes, and shoot them at the right time.

Buy roofing leads

Buying roofing leads from respectable roofing marketers that provide exclusive and quality leads is always an option you can opt for. However, on one side, it can give you direct exposure to potential leads, but it also has its own drawbacks.

For instance, if you decide to go with shared roofing leads, then you will end up buying a lead that your competitors also have access to. And if you decide to invest in exclusive leads, you will get the maximum conversion rate but at a higher cost.

Having said that, buying roofing leads from qualified and reputed lead providers can bring you greater results only if you pair them with the rest of your marketing strategies.

Final Words

To thrive in the roofing industry, it is crucial for your business to have a consistent stream of leads for roofing services. 

To pump up your lead generation process, we have listed the best tried-and-tested marketing strategies above. You can always club or mix and match the paid, organic, and buy-roof leads to bring the best outcomes for your business.

However, it is also important to keep in mind that lead generation is an ongoing process. In addition to a robust marketing strategy, it demands a lot of effort, constant nurturing, and patience.

We hope you found this blog informative. Do let us know which roofing marketing strategy worked best for you. And, in case of any roofing service-related query, feel free to drop in the comments section below. We would be glad to help you. Did you enjoy reading this blog? Then, don’t forget to check out the home improvement lead generation strategies.