Getting a consistent stream of new leads is crucial for home improvement businesses. However, finding people who are ready to buy from you is the toughest part.
You can be the best in your services, but if you aren’t driving enough leads to keep your sales team busy and reach your goals, then your home improvement business is probably suffering a lot.
You are aware of how competitive the home improvement market is. To get the edge in the competition and stand out, you are required to generate exclusive home improvement leads for your business growth.
Exclusive leads are people who have shown interest in home improvement services and are looking for a reliable partner like you. This gives you an added advantage when it comes to closing sales. Such types of leads have a high chance of getting converted into paying customers. This means it can drive more profits for your business.
There are high odds that numerous of your potential customers are actively looking for a partner like you. However, putting these home improvement leads into your sales funnel and making them stay there is challenging. But! Not impossible.
In this post, we will dive deeper into marketing strategies to find exclusive home improvement leads that will help you increase your sales graph and outrank your competitors.
How to Find Exclusive Home Improvement Leads Efficiently?
Exclusive home improvement lead generation is a big struggle for most businesses. But once you have found them, with your great home improvement services, you can win them for life and outrank your competitors like that!
Lead generation is undeniably a challenging task for many companies. However, you cannot ignore it because the success and failure of your business greatly depend on the number of leads you get and how you convert them into your customers.
We have rounded up 10 tried and tested ways to find exclusive home improvement leads that will help you close maximum deals.
Create a High-converting Business Website
Your business website is your digital face and the very first impression of your brand on your potential customers. To find exclusive home improvement leads, you need to optimize your website and create a compelling and user-friendly online storefront for conversions. Your website should be rich with useful content, high-res images, call-to-actions, and customer testimonials.
To build a high-converting site for your home improvement business, you should understand who is your target audience. What are their pain points? What issues they are facing? Or what type of solution they are looking for?
Once you understand it, you can cater to their needs through your website. For instance, if your target audience is homeowners who are looking for bathroom remodeling services, you can convert these bathroom leads with the help of a landing page that talks about it.
Create Engaging Content for Social Media
Social media is another powerful tool for finding exclusive home improvement leads. Create compelling content that showcases your expertise in your field and share it on social media platforms to attract new customers. It includes sharing blogs, infographics, and videos.
Here you need to again have a detailed understanding of your target audience to create engaging content. Understanding what platform they use the most and what sort of content engages them really helps you carve content that resonates with them.
For example, if your customers are looking for siding services, you can showcase a video that shows how you completed the project. This helps you convert these siding leads into your customers.
Be Part of Local Facebook Groups
The number of Facebook users will soon reach 3 billion which shows the potential to find exclusive home improvement leads in abundance. If you want more targeted results, join local Facebook groups to reach all those people in the neighborhood who are looking for home remodeling.
Open Facebook, search your location or city name, and join the most relevant groups in the results. This way you can find large communities as well that encourage collaborations. Before joining the group, understand what is allowed and what is not.
Avoid blatant promotion as it is not admired and accepted by everyone. First, build a good reputation then start with advertisement of your offerings.
Incentivizing your prospects can really help you boost sales. Incentive marketing is a technique that stimulates promotions of your services in exchange for special perks, discounts, gifts, and other types of rewards. 69% of customers have said that their choice of retailer is impacted by the incentive program they run. Additionally, 57.4% of people join incentive programs to save money.
To find exclusive home improvement leads for your business, you can run incentive programs. You can offer free DIY guides for home remodeling, newsletters, videos, or something that would be useful for your prospects. This way you can earn more exclusive leads and get positive results.
Leverage Google Ads and Google Display Network
One of the effective ways to find exclusive home improvement leads is to use Google Ads and Google Display Network. Google Ads enables you to craft targeted ads that get displayed on top results pages. This enhances your visibility and increases your chance of generating targeted and exclusive leads for your business. Using clear calls to action and relevant keywords in your Google Ads makes your brand discoverable among your target audience who are looking for home improvement services.
Google Display Network enables you to create visual ad copies that are displayed on different websites and mobile applications. Such ads are targeted on the basis of interest, demographics, and web content. This helps you to tap into a wider audience and generate more exclusive leads.
Make sure you choose your target audience carefully to attain success on Google Ads and Google Display Network campaigns. Consider monitoring your campaigns to optimize their effectiveness and make improvements accordingly.
Apply Local SEO Strategies
In addition to our first point (creating a high-converting website), the other most critical element of building a robust online presence is SEO. Search engine optimization (SEO) involves all the activities that improve the ranking of a website in SERPs (Search Engine Result Pages). To get more targeted results, you need to work on your local SEO to find exclusive home improvement leads.
It includes optimizing Google My Business profile, creating local citations, and local content. Google My Business enables you to manage the online presence of your business across Google. Make sure that you have added accurate information on your profile such as email, contact info, business hours, offerings, etc.
Another method is to create local content like blogs, infographics, videos, etc. to boost your local sales effort. For instance, you can showcase your recent home improvement project through a blog post. This helps improve the visibility of your business in local search results which help you find exclusive home improvement leads and gain credibility.
Showcase Positive Reviews
95% of people read online reviews before making a purchase decision. They will choose a home improvement services provider based on the reviews of their past projects. Reviews work like a sales team for a business because 88% of customers trust online reviews. If you are not showcasing positive reviews of your services, you have missed building a robust social proof of your business.
If you haven’t done it yet, you can start doing it from today because better late than never. Persuade your customers to write positive reviews about your home improvement services. If persuasion doesn’t work, then offer a small gift card (it always works).
Gather more and more reviews for your business and get your brand flashed on the top of search results. This will help you find exclusive home improvement leads in abundance.
Answer People’s Questions
The same set of questions coming from several of your prospects is normal. As a reliable business owner, you have to give relevant answers to all queries of your potential customers. The best way to answer similar types of queries is through content. You can create a separate section of FAQs (Frequently Asked Questions) on your website. This helps you establish great expertise among your target audience which wins you more exclusive leads.
Your prospect will prefer and trust a website that answers all their questions and has good quality content that helps them understand services over one with only a brand name on their site.
Publishing relevant content on your website and sharing it on different social media platforms builds your brand authority and projects you as a trustworthy partner. If you have strong local SEO and optimized your Google My Business Profile with good reviews, then there are high chances of making a robust presence in front of your prospects.
Take Advantage of Local Instagram
Showing off your expertise in the field and building brand awareness is very critical in the home improvement business. There is no better platform than Instagram to tap a wider audience easily. The number of Instagram users in the world is predicted to reach 1.35 billion by the end of 2023. This figure shows you can make your brand big via this platform.
With visually appealing content, you can attract your target audience locally with a high engagement rate. To leverage Instagram to the fullest, you need to gain tons of followers. You can do this by posting pictures of your home improvement projects that you have completed. You can also include before and after pictures of your work to show what you can do through your services.
To find exclusive home improvement leads, you need to be very consistent when it comes to posting. Utilize its location feature to gain more targeted followers. Make your profile public. Always include #hastags on each post to expand your reach.
Run a Referral Program
Running a referral program can bring huge leads to your business and stuff your sales pipeline with multiple exclusive home improvement leads. This method works similarly to incentive marketing that we discussed in 4th point of this blog. The only difference between incentive marketing and referral programs is ‘the motive. Incentive marketing is done to attract new customers whereas a referral program is a compensation plan for existing clientele.
A referral program is a strategy to offer rewards to existing customers that would encourage them to refer your brand to their knowns. A simple cash card or discount coupon can do wonders for your sales. To encourage people to take action, offer something valuable and useful.
Make your referral programs more interesting for your customers. If you have provided the best home improvement services to your clients, this tactic will undeniably work for you.
Frequently Asked Questions
What are exclusive home improvement leads?
Exclusive home improvement leads are people who have a higher purchase intent. They are homeowners who are looking for a reliable home improvement service provider.
Why finding exclusive home improvement leads important?
Wasting time on leads who are not interested in working with you can cost effort and a lot of money. Exclusive home improvement leads are people who are looking for reliable partners like you for home remodeling, so finding them makes more sense.
How do you generate exclusive home improvement leads?
All the aforementioned methods help you generate exclusive home improvement leads for your business. You can choose one or many depending on your business needs.
Do companies buy exclusive home improvement leads?
Yes, many businesses buy exclusive home improvement leads as it saves their time nurturing non-exclusive ones. They are provided to the buyer and are not shared with any other company.
Generating exclusive home improvement leads is key to the success of your business. Nurturing those leads who are not interested in your offerings can waste a lot of effort and time. The best way to fill your sales funnel is to find exclusive home improvement leads as they have high chances of getting converted into your customers.
All the above methods will help you find exclusive home improvement leads, qualify sales, and maximize your conversion rate.
Follow these tips, bring new home improvement leads in the pipeline constantly, and close more profitable deals!