Are you facing challenges in finding enough customers? Are you struggling to compete with other big home improvement businesses? If yes, you should work on your home improvement business marketing methods.
Go through this post, we will introduce you to some 100% working tricks that will surely yield results. You will soon realize that there are a lot of things that need to be changed in your home improvement marketing style!
An average household in the US spends $3000 on their home improvement project. Most people like spending their money on home improvement which includes a range of services like kitchen remodeling, window repair, garden, flooring, curtain, roof repair, etc.
Companies offering home remodeling services experienced 8.5% revenue growth in 2021.
However, the landscape of home improvement services is changing rapidly. Numerous entrepreneurs are penetrating this market and businesses offering such services are coining more creative ways to beat the competition and expand their clientele.
If you want to earn your fair share from this highly profitable business, we will tell you how.
Let us work together and change your marketing mechanism for good!
Table of Contents
Home Improvement Business Market: Overview
The home improvement service market is expected to reach $585.3 billion by 2030 with a CAGR growth of 6.2% and is projected to grow more in the future.
During the pandemic, the home improvement market witnessed a boom as more people were focussing on improving the appearance of their houses.
The market value of the home improvement industry is projected to cross $600 billion by 2025. The home improvement market is expected to grow more and businesses will record new highs in their revenues by the end of 2023.
So, this was a bit of a home improvement market overview which is undoubtedly money-spinning. Let’s quickly understand how to make the most out of your marketing efforts to earn your fair share of this industry.
Key Takeaways
- Create a highly responsive and interactive websites as it represent you online.
- Focus on SEO. It will give you long term results.
- Utilize the power of content marketing.
- Use PPC (Pay per click) or paid ads for quick results.
- Nurture leads with email marketing as your email collection is your biggest asset.
- Dont forget to optimize your Google Business profile as it helps getting more leads.
- Gather and publish your reviews online. It helps you to build brand trust.
- Showcase Photorealistic Designs to close the deal faster
- Social media is a powerful tool so use it to spread words about your projects and brands with the helps or images and videos.
09 Actionable Home Improvement Business Marketing Tricks
To reach more potential clients and boost your conversion rate, it’s crucial to be a part of their research process. In essence, they should easily discover your services when they’re searching for home improvements. A dedicated server in New York helps ensure your online presence remains accessible and responsive to capture those seeking your expertise
Here is the list of home improvement business marketing strategies that will help you attain this goal very easily.
Well-designed Website
A user-friendly and well-designed website plays a key role in converting a visitor into your paying customer. Most business owners have this misconception that creating and launching a site with information about their services and contacts is enough. However, this is not correct at all.
Other than contact and service information, your website should have enough data that help your visitors make an informed purchase decision. Your site should have easy-to-understand navigation for users to find relevant pages.
Not only should your visitors be able to easily contact you but your site should showcase the number of projects you have worked on. This home improvement business marketing tactic drives more informed leads and converts them into your customers.
Search Engine Optimization (SEO)
Launching a site with all the relevant information doesn’t offer favorable outcomes until it is visible enough. To attract new customers, your site has to be easily discoverable on search engine result pages (SERPs).
The best way to make this happen is through SEO. Either you can hire an experienced SEO professional to get this job done or incorporate organic methods to improve your rankings on search engines.
SEO includes improving your business site and making its content discoverable on different search engines. The process of SEO also involves establishing a good reputation for your business online. Because this helps you improve your position on search engine results.
When you start ranking for specific keywords related to your home improvement business. More prospects find you online and visit your website to learn more about your services. Working on your SEO is better than spending huge money on newspaper or radio ads because many people ignore them.
Content Marketing
Between 2022 to 2027, the market size of content marketing is projected to rise at a CAGR of 16.37%. It is estimated to increase by $584.02 as the number of social media users, mobile computing services, and digital magazines has amplified and is expected to grow more in the future.
This figure shows the criticality of content marketing for generating window leads, roofing leads, bathroom leads, and much more for your business. In addition to other data on your site, consider including useful and helpful information for your visitors. You can include how-tos or DIY home improvement project guides that don’t need professional assistance.
Also, you can add answers to frequently asked questions on your site to offer more value to your visitors. This also helps you increase website engagement. Content marketing is all about offering useful information to your visitors. This aids in attracting many new customers who are looking for the same content.
Providing value through your content projects that you are a trustworthy source. This improves your reputation and reliability among your visitors which helps you drive more sales.
So, even if your visitors are not ready to buy right now, they will consider your brand whenever they are ready for the purchase. Content marketing is among the best home improvement business marketing methods today.
PPC (Pay-Per-Click) Advertising
As already discussed, a good ranking in search engine results is an essential aspect of your business. However, when you take an organic path to improve your rankings it can take from a couple of weeks to several months to show results.
If you want to rank well for certain keywords quickly, you can utilize pay-per-click or PPC advertising for your home improvement business.
PPC platforms such as Google Ads enable you to run your home improvement business ads. It includes your targeted keywords along with a relevant link to a page on your website. This advertising method is utilized by many businesses to drive more traffic to their sites.
Once the ad gets clicked, you need to pay a certain amount of money to the publisher. You have to pay for the number of clicks you get on your ad.
The best thing about PPC is that you only pay for those ads that really work. This means that even if your ad is displayed on search engine results if it doesn’t get clicked, you will not have to pay for it. PPC is one of the best home improvement business marketing ideas that really works.
Nurture Leads with Email Marketing
Not all your website visitors will contact you or become your customers immediately. This is because a customer spends a lot of time researching before coming to a final purchase decision. In this case, you can utilize email marketing to keep your brand in their mind. You need to utilize email marketing to generate leads successfully.
Email marketing is one of the finest methods of not losing contact with your prospects. To make sure they don’t forget about your home improvement business brand, you need to make them learn about it using a robust email marketing tool similar to Klaviyo.
You can add a signup form on your website. To encourage more visitor signups, you can offer valuable incentives like newsletters, articles, or other informative data that would interest them. Once you have a list of emails, send company news, helpful tips, a free DIY home improvement guide, or other related data weekly and monthly.
This helps you reach your prospect’s inboxes and show them your expertise in the home remodeling field.
Optimize Google My Business Profile
More than 51% of people utilize the Google search engine to find home improvement contractors. Companies who have targeted the right set of keywords and optimized their Google My Business profile gain huge visibility among their target audience in their area. Whereas, businesses that haven’t done this yet have lost several clients already.
To avoid being in the second situation, you need to start optimizing your Google My Business profile. Once you are done, people who search for home improvement services in their area get your brand flashed in the top results. This not only earns tons of new leads but also helps your sales to grow.
Even if you don’t have a profile in Google My Business, you can start it today. It is easy and free to set up. Once you have set up your account, you can follow these steps to optimize your profile.
- Include accurate info about your address, phone number, website, etc.
- Pick the relevant category of your business.
- Upload high-res images.
- Include FAQs.
- Publish content in the ‘Post section.
- Collect reviews from your customers.
Gather and Publish Online Reviews
Over 84% of people read and trust online reviews provided by real customers. Additionally, 87% of them look for a 3-5 star rating before partnering with a company. We can say that online reviews have become the newest word-of-mouth referrals today. This means a good amount of positive reviews on your home improvement services will help you rank higher in organic search results.
To gather reviews, you need to ask your former and existing customers to leave a review about your services. To successfully generate positive reviews for your services, follow these steps:
- Ask your client the best thing about your service.
- Avoid waiting too long, ask for the review right after finishing the job.
- Welcome their suggestions to improve your services even more.
- Ask them how to leave a review.
You can showcase positive reviews on search results with the help of any reliable WordPress schema plugins. Also, don’t get discouraged if you receive a negative review. Many people get suspicious seeing abundant positive reviews.
But make sure you handle negative ones appropriately. You can thank them for their feedback, acknowledge the issue, and invite them to resolve the problem offline. This home improvement business marketing method helps in improving your credibility.
Showcase Photorealistic Designs
Once you get home improvement leads, you can boost your conversion rate with the help of great project presentations. The finest way to do that is by showcasing photorealistic designs on your sales proposals. Rather than presenting 2D home improvement plans in black and white color, include a 3D presentation to impress and attract your potential clients.
Photorealistic designs are generated by 3D display software. It generates lifelike animations and pictures using the camera, virtual lights, and materials. This helps you showcase pictures of your project as if they happened in actuality.
Share Project Videos and Images on Social Media Channels
There are more than 4.8 billion social media users in the world and 410,000 new users each day. This figure shows advertising your home improvement business across all social media platforms can help you gain plentiful customers.
In the competitive landscape of home improvement business marketing, leveraging social shopping has become pivotal. Engaging content showcasing renovations, decor trends, and DIY tips on platforms like Instagram and Pinterest drives consumer interest. Integrated e-commerce features facilitate seamless product purchases, fostering a dynamic online community for home enthusiasts.
This is one of the finest digital marketing strategies for home improvement contractors. You can start by sharing photos and videos of your project on different social media channels.
Please note, before putting pictures of the house consider asking your clients as some people might not like it. Posting project videos and images on social media is among the finest ways to impress your prospects as it showcases your expertise in the field.
Frequently Asked Questions
How can I do marketing for my business at home?
All the listed home improvement business marketing techniques can be done from home easily.
Who is the target market for home improvement?
Homeowners including women and older couples from the middle to upper class are the target market for home improvement businesses.
What is a DIY marketing strategy?
DIY marketing strategy means you make marketing decisions, own the process, and build the strategies for your business. It encompasses all the management parts of the marketing process.
How to make a home improvement marketing strategy successful?
You need to choose the right home improvement business marketing strategy (from the above list) to reach your target audience efficiently and make things work in your business’s favor.
Which is the best home improvement marketing strategy?
Although all the methods we listed help you increase your conversion rate, tapping the target audience via social marketing is among the most effective ways to find potential customers.
The Closure: Home Improvement Business Marketing
Due to ascending demand and high potential of driving revenue, several new players are penetrating the home improvement market and existing ones are finding ways to expand their business.
However, generating leads for home improvement businesses is still a challenging part for many.
However, certain tweaks in home improvement business marketing methods can drive more leads and increase conversion rates.
Whether you provide home repair, roof repair, window repair, or siding services, these tricks will work for you 100%. Following these methods, you can master your home improvement business marketing and dominate the market like that!
